An explainer video is a short, engaging, and informative video that explains a product, business, service, or idea in an interesting way.
Take a look at this example of a great explainer video:
Here are the top 5 reasons why your business needs an explainer video:
1. Increased conversion rates
As with every business, everything ultimately comes down to the numbers. As it stands, “85 percent of people are more likely to buy a product once they see an accompanying explainer video.” When it comes to keeping track of exactly how many clicks turn into customers, an explainer video can be a significant asset. Many businesses do in fact have to manually count exactly which products are being sold and are most popular. Although this is common practice, an explainer video can assist in keeping track of popularity and interest by displaying the number of views per video. The goal is to keep your customers on your site for as long as possible, because ultimately, the longer they remain on your website, the higher the chance of conversion. In fact, “a well-made explainer video can increase conversion rates by 15 to 50 percent.”
2. Clarification
An explainer video is used to briefly introduce and explain yourself to a potential customer without them having to read your entire website to find out just who you are and what it is exactly that you do. It is absolutely imperative that your message and/or product is clear. Although it’s possible for your audience to peruse your website and gather information, an explainer video can make this process so much easier by quickly explaining the usefulness and functions of a product or service. In addition, your audience is more likely to gain a better understanding of your business if they are able to hear and see the explanation – the audio/visual stimulation helps them better retain the information.
3. Better Google ranking
“You are 53x more likely to appear on page 1 of Google’s search results if you have video on your website.” In order to gain exposure, it’s important that your website has the best Google ranking it can possibly have. Improving your Google ranking begins with meticulous search engine optimization. Search engines are looking for websites that have the right amount of information without overwhelming audiences, credible sources and links, as well as informative pictures and videos. Having video on your website increases your Google ranking (since video is ranked higher than text) and your chances of showing up as a video link on the first page. Also, “if your website shows up as video link, it is 41% more likely to get clicked than a text listing.” Enormous amounts of content will not only lower your Google ranking, but it will also dissuade an audience from staying on your site for too long. Since the average person takes less than a minute to make a purchasing decision, an explainer video will get their attention immediately.
4. Easily Shareable
A good explainer video is a great way to gain exposure. If your explainer video is well done, people are more likely to share it, thereby promoting your business for you. Since people are more likely to share and watch video, it helps that an explainer video is easily shareable in comparison to text websites. In addition, video hosting websites make it a little easier to promote and draw interest to your video with the use of tags and keywords. It also helps that sites like Vimeo and YouTube are mobile-friendly in the instance that your site may not be.
5. Attention Grabbing
An explainer video is a great tool to grab your audience’s attention. A dynamic explainer video with a well-written script and engaging visuals has the ability to capture your audience’s attention and hold it. In addition, an explainer video may be a helpful tool if you’re trying to convey information about a complicated product or service. Explainer videos have a diverse range of uses, such as sales presentations, inducting and training staff, or even as components for educational slideshows, to liven up all the information you are conveying to potential clients, or imparting to your students and pupils.
An explainer video is an excellent asset to any business as it is always imperative to keep your customers well informed. Interested in an explainer video for your product or service? Contact Keywest today!
