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The Acceleration of Online Video

March 16, 2012

The Acceleration of Online Video

The world of online video, from introduction website videos, to amateur YouTube videos, and commercials made specifically for the web, have been accelerating at a rapid rate in the past ten years. Here are some fairly recent stats to keep you up-to-date on the fast changing pace of online video.

According to a comScore study, released in February 2011, 82.5% of the U.S. Internet audience viewed a video online.
Viewers watched 75% more videos online in December 2010 than December 2008.
In a 2010 report from Cisco, 30% of Internet traffic is currently video. By 2013, 90% of Internet traffic will be video.
Advanced Internet video (3D and HD) will increase 23-fold between 2009 and 2014.
By 2014, 3D and HD Internet video will include 46% of Internet video traffic.
In the same time frame, online video ad spending will swell from $1.97 billion to $5.71 billion.
The length of the average video was 5.1 minutes in February 2011.
The average online video ad was 24 seconds.
Video ads accounted for 12.4% of all videos viewed and 1.2% of all minutes spent watching video online.
Top video ad networks potentially reach the following proportions of the total U.S. population: Google Display Network at 46.7%, Tremor Media at 46.3% and BrightRoll Video Network at 37.3%.
In February 2011 there were 3.8 million video ads, which averages about 30.2 ads per viewer and reached 42% of the total U.S. population.
According to comScore Video Metrix, in February 2011 the total U.S. unique video viewers on the Internet was 169,646 with an average of 816.4 minutes per viewer.
Google sites had 141,065 total unique viewers, averaging 261.6 minutes per viewer in the month.
VEVO had 48,998 unique viewers averaging 81.2 minutes per viewer.
Microsoft Sites had 48,812 unique viewers averaging 46.5 minutes per viewer.
Facebook.com had 46,661 unique viewers averaging 18.5 minutes per viewer.
Viacom Digital had 45,214 unique viewers averaging 74.2 minutes per viewer.
Hulu had 27,257 unique viewers averaging 224.3 minutes per viewer.