Understanding trends and how they work is essential to corporate video marketing.
But understanding trends also means constantly staying up-to-date.
For corporate companies looking to solidify their online presence this year, it might be worth taking a look at how trends work in order to use and master them.
In the simplest of terms, a trend can be described as both a noun (a general direction in which something is developing or changing) or a verb (to change or develop in a general direction). In the wonderful digital age that we live in, however, a trend is most often used to describe current events or a popular subject of many posts on a social media website within a short period of time.
We’ve seen how effective trends have been both offline and online. From the Kardashians to social justice hashtags on Twitter, it’s become more and more apparent that online trends have the power to dictate our culture and shape our societal narrative. This is where understanding trends is helpful.
With millennials, their affinity for technology has defined the digital landscape to the point where marketers have completely changed the way they reach their audiences based on their consumption patterns. And as previously mentioned, younger generations are becoming harder and harder to reach based on their interest in disappearing media. It’s brilliant really; create a platform in which your audience is allowed to be more authentic to themselves since it will only last a maximum of 24 hours. Not only will this draw users to a platform, but it also makes trends arguably more sustainable if users know their content won’t last forever.
We also know that the use of filters, augmented reality, and live video have all shaped the way we consume media. Understanding trends like these and how they work will improve your ability to reach younger audiences who crave a faux-reality that is close enough to their own.
Here at Key West Video, we monitor current social media trends in order to better understand audiences. For more information on the services we provide, visit our website today!
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