“Corporate video” is a generalized term describing all video communications used for internal or external corporate messaging. That’s a pretty standard definition, which ultimately fails to convey the wide array of possibilities. There are many corporate video types, with something for everyone.
Corporate Video Types and You
Corporate video is like a Ginsu knife – it can do everything! It’s a truly versatile tool that’s ready to conform to your needs. Whether you’re selling a product, training employees, documenting an event or in any other way promoting your business, there’s a video for you. Let’s dive a little deeper and examine some corporate video examples.
Branding
A company’s brand is its calling card. When someone says “Nike”, you have an immediate image tied to the brand. Maybe it’s not even something you can articulate, but “Nike” generates a feeling, which is branding done right. A brand should permeate everything you do and act as a touchpoint for customers and clients. A corporate branding video will clearly convey who you are, what you’re about and have an attitude that is unmistakably yours.
Testimonials
You’re a great company! You know that, but you want everyone else to know it, too. Convince them through testimonials. Let your existing customers persuade potential customers that you’re number one. The best people for the job are enthusiastic and have relatable examples of how your company made their lives better. Get them on camera and let their voices tell your story.
Announcements
If you have a company-wide announcement to make, video is a great way to do it. Let’s say you’re implementing a new policy for employee benefits. Taking the time to structure a short video that outlines how this will affect employees, and the next steps they can expect, will give them confidence moving forward. You can anticipate relevant questions and address them in a video that can be reviewed on demand. This makes the transition easier for you and for your team.
The Sky’s the Limit
If you have a message, Key West Video has the medium. Corporate video is a great way to communicate in a visual world that’s well-connected. Give us a call today and let’s talk about the options that can take your business to the next level.
